Keyword density is the number of times a certain keyword or keyword phrase is found throughout a page compared to the other words of text. A little will go a long way. There is a big difference though when working with very competitive keywords or niches and more on that later.

If you’re an avid writer it is usually a good idea to start with a keyword density of about 2-3%. There are free keyword density checking tools available but more on that later.

From my own observation and testing for most niches and article writing 2-3% is a good start when writing articles over 250-300 words.

If you are going to write without using a tool write naturally and if it is a 300 word article at most use the keyword phrase 6-9 times. I world always stay at 2% when writing an article without research so in this case 6-7 times would be my recommendation.

Always use the keyword phrase in your title and always lead off with your phrase within the first few words of your opening sentence. Then spread the rest through your article and save one for the last sentence.

Now when going after very competitive keywords or keyword phrases it is a good idea to check out density. I have seen keyword density on web pages on search engines first page of results up in the neighborhood of 9%!

Once aware of this higher density for certain competitive keyword phrases I started writing articles and sales pages with similar keyword densities that were commonly found on the front page of those search results and found that it was much easier to get on the first page of the search results.

The free keyword density tool I use can be found as a plug-in for Fire Fox and comes with a suite of other tools and is called SEOQuake. The keyword density tool built into SEOQuake will return all the keywords and phrases broken down into a percentage as a keyword density.

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Filed under: Keywords • Search Engine Optimization

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